At Producertech we are passionate about music and felt you might be interested to meet some of the people in the team behind this revolutionary new online music production training course.
With music being Rob's greatest passion from day one, which has seen him perform in the West End, at Glyndebourne and in multiple bands, he decided to make it his career in 1998 when he applied for the prestigious Tonmeister course at the University of Surrey. Having obtained his Bachelor of Music and Sound Recording, he immediately began a technical marketing role with leading audio manufacturer Focusrite, which expanded soon after due to a merge with the neighbouring synthesizer company Novation, of which Rob became the Brand Manager. Other roles within the company over his five years working with them included the creation of all training documents, manuals, tutorial and promo videos. He now co-runs Producertech full time, where he creates and overseas the creation of numerous online learning platforms for music software and hardware.
Having bought his first decks back in 1994, Rob has DJ'd and produced for over half of his life, under many aliases, including Anarchy Rice, which has led to various releases on labels such as Lot49, Dead Famous, Ape Music and Erase. Nowadays, residing in Berlin, his musical focus has shifted towards his new band Bad Things and solo house project Yoneß.
Matt Pelling is MD of Loopmasters.com the premier resource for royalty free sounds and samples for Producers Worldwide. Starting as a drummer in a band at the age of 14, Matt soon got involved with synths , samplers and all things electronic in his late teens. He worked as Marketing Manager for UK Sample Distributor Time and Space, Ad agency Saatchi and Saatchi, The National Lottery and then for various job websites before returning to music around 10 years ago to build the Loopmasters label. A keen sampler and electronic music evangelist, he brings a customer perspective to Producertech.com and has been part of the vision to help create this new environment for learning music software online.
"I'm very happy to be involved with this new concept in distance learning, which will allow people from all backgrounds to learn music software in the comfort of their own homes, with great support and expert training from passionate professionals!"
Tim Dawson is a serial web entrepreneur with a string of successful web based businesses under his belt. His first web project back in 1999 was a jobs web site for the aviation industry which quickly grew to be the largest aviation specialist jobsite on the net. This along with 3 other specialist jobs websites was sold to a large publishing company in 2005. Since then he has embarked on a string of other web based projects, a nursing jobs website called Nurses.co.uk, a watches classified site called Watchtraders.co.uk and a schools rewards system called StudentRewards.co.uk.
"We are very fortunate to have pulled together some of the leading figures within the music production industry to create an online learning environment that I believe will revolutionise learning and development for users of Reason"
Paul Willard has a lot of experience in the music industry, having played drums and percussion for several popular outfits in the early 90's, and then going on to manage a residential music studio for several years in the south east of the UK. He has a passion for all things electronic and has many library albums and other musical projects under his belt. He has co-ordinated all of the course materials used in the lessons and accompanying sound packs through his current role as Product Manager at Loopmasters, where he heads up all production, editing and overall quality control, where he has worked since the launch of Loopmasters in 2003.
"The Producertech concept of distance online training is an exciting concept - allowing people from all over the world to become proficient in their chosen music software with a great course from our Reason expert trainer which is designed to adapt to the day to day demands that modern producers face balancing work and their musical passions!"
Clive Smart has been the technical architect behind many succesful web businesses over the past 12 years and brings a wide ranging wealth of knowledge from database technologies to multimedia to the project. He is also an accomplished musician and producer.
"For me this is a fantastic project as I believe it will allow musicians and producers to gain an in depth understanding of their creative tools at a pace that suits them."